Webster's online American Dictionary defines logo like this:
"n. A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type."
Now, as a desiger, I might say that a logo is a unique identifier and it is certainly an opportunity to communicate a lot about the nature of your company along with the name in a split second. Like a lot of companies, Pangea knows nothing sets you apart more than a logo consisting of the name of your business, in Papyrus.

But don't limit such exquisite beauty to the door!

Slap that shiznit on the menu inside, brutha!