c'mon James Cameron, you can afford to splurge on a font
So Avatar.
Guess what?! As MikeO brought to my attention, it is covered in Papyrus.
Could this be a great usage of Papyrus, or the greatest usage of Papyrus? I mean, he might as well have used Comic Sans. Seriously dude, you're like, a bajillionare, you can afford a suite of fonts. Maybe he's editing it in iMovie. I don't know. I just know whoever designed this trailer is either laughing hysterically about this, or a day away from the unemployment office. Maybe both.
Seriously!
I think I prefer the fan-made one:
Oh and thanks MikeO
Guess what?! As MikeO brought to my attention, it is covered in Papyrus.
Could this be a great usage of Papyrus, or the greatest usage of Papyrus? I mean, he might as well have used Comic Sans. Seriously dude, you're like, a bajillionare, you can afford a suite of fonts. Maybe he's editing it in iMovie. I don't know. I just know whoever designed this trailer is either laughing hysterically about this, or a day away from the unemployment office. Maybe both.
Seriously!
I think I prefer the fan-made one:
Oh and thanks MikeO
posted by Joe Wagner at
11:15 AM
20 Comments:
Yeah, it totally caught my attention. I had to pause the trailer to look closer. The title itself is not Papyrus, but all the other text in the trailer is ("This December," etc). But seriously? They couldn't finish developing the font past the 4 different letters in AVATAR? I mean, Papyrus is the closest font to what they have, but still. Unacceptable. Luckily it only upsets a very small percentage of the population..
FONTS ARE so expensive. I just steal them
I mean what ART DIRECTOR looked at that trailer and said, "yeah looks good". I mean, no one ever came along and said, "hey, why don't you try another font... let's just see how it looks."
FUUUUUUUUUCK
I found this blog after just now watching the trailer then Googling 'avatar papyrus' - you said exactly what I was thinking. Well done!
Same here!
It lends a touch os cheapness to the trailer which reflects badly on the film. Poor show.
Just watched the trailer, and couldn't wait to find a post on the font used for the trailer! Ive never seen papyrus well used and prolly never will....I hate that font so much!!
maybe its just a reflect of what the movie will really be....bad..
Alright, I just love papyrus (ha!) and could not believe a big film such as this used it. This evening I even scored tickets for the 15 minute Imax 3d screener (which was awesome). The one thing that took away from it was that at times they spoke a different language and the subtitles were... you guessed it... papyrus. I was angry that know one I went with shared my pain. Why must everyone use this font!
Too funny. I knew as soon as I aw that font that there would be at least a few dozen people thinking the same thing I thought "WTF".
Funny... it didn't seem so bad when it was used for the movie Serenity. Almost as if it was made for that one.
I picture the designer, probably having just presented 3 or 4 custom font designs crying on his desk as Cameron says "why cant we use that font from publisher?".
I can't believe a designer actually suggested this... maybe he got his titles done by a "we can do you a title sequence for £50" site.
Found this by google: "james' cameron's avatar font used". First hit...
Papyrus was also used for the subtitles in the movie.
Any better?
http://joe-shields.com/Joeshields/randoms/avatarcomicsans.jpg
This post has been removed by the author.
Well, at least I'm not alone. Like others here, I Googled Avatar Papyrus thinking that hundreds of designers would already by complaining about it.
The schlockiest, run-of-the-mill, cheapo, lowbrow font of the past decade, and it's used as the main typeface in a $300 million movie. Geeech!
I just watched the movie, was horrified by the use of papyrus as the subtitles. Interestingly enough, at the end of them movie, they showed a giant AVATAR title screen in some original font, it was similar to papyrus, but as far as I could tell it was completely original, WHY DIDN'T THEY USE THIS FONT? Did they think they could have more mass appeal by using a font people associate with products in nearly every commercial industry?
I spent some time working for a great man who takes great care in crafting identity for film.
Tim Girvin.
He has an interesting post about how when he previewed an early treatment of the film, he tried to get in touch with Cameron's team regarding the project. Sadly, it appears they went the way of the Recession and just "tweaked" Papyrus. That IS what happened.
I think that this font fits the movie! It looks mystic or native like the planet of Pandora in the movie. Sur ethey coulda gotton a better font, but this is a fitting font!
We have declared James Cameron is public enemy #1, http://ronbercume.com/graphic-design-editorials/logo-design/james-cameron-is-public-enemy-1/
I used papyrus in a First Nations magazine in 1993--chosen for me by the Ojibwa elder running the publication--yes, 17 years ago it had already established itself as having an American Indian/First Nations identity in spite of the obvious link to ancient egyptian themes for which it was originally intended. Cameron used papyrus on purpose to reinforce the connection to first people's culture and plight, but a critical faux pas nonetheless.
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