There's definitely Papyrus in there

Can you guess who's behind them kitty-like eyes?!

An Open Letter to James Cameron From Papyrus

You have to read this open letter to James Cameron written in the voice of Papyrus. There are even screenshots of the subtitles and the title card. Click here to see it.

I wonder if anyone on the moviemaking team will come out to address the font choice, as it is clear it has a lot of people scratching their heads/ass/eyes (out).

is that bellydance place using the Avatar font?

No. They are using Papyrus.



Just like James Cameron did in the movie he spent $500 dollars making. Maybe they ran out of money right as they went to buy the license for another font.

That bellydance place was sent to me as a coupon from groupon.com.

An Avatar + Papyrus Hootnanny

So way back in August, I wrote this when the trailer was released. Of course now, the movie is out and a lot of people are going bananas over the use of Papyrus, the font recommended by 4 out of 5 people who don't know a damn thing about design or typography.

Gizmodo had this. In that, they share some of the twitter buzz and reveal that the subtitles are all in Papyrus as well.

Some great things to come out of the original post's comments however were this mockup of a French Avatar poster using Comic Sans (might as well right?):



Even better, from the comments, Tim Girvin, a man who had worked with James Cameron wrote:

...I’d heard about Avatar and seen some of the opening treatments of the concept of its visual identity. Early renderings and pre-marketing show reels expressed this in a font that to my thinking failed to appropriately reach to the innovation potential of his visioning. I wrote him — a series of letters — with ideas and pleas for involvement.

Girvin's post is lengthy and very interesting so I encourage you to read the whole thing.

I've reached out to Chris Costello, who I've interviewed in the past, to find out whether he knew anything about Papyrus being the defining typeface of one of the biggest blockbusters of the decade.

For now, it's still all the RAGE on twitter.

c'mon James Cameron, you can afford to splurge on a font

So Avatar.

Guess what?! As MikeO brought to my attention, it is covered in Papyrus.




Could this be a great usage of Papyrus, or the greatest usage of Papyrus? I mean, he might as well have used Comic Sans. Seriously dude, you're like, a bajillionare, you can afford a suite of fonts. Maybe he's editing it in iMovie. I don't know. I just know whoever designed this trailer is either laughing hysterically about this, or a day away from the unemployment office. Maybe both.

Seriously!

I think I prefer the fan-made one:


Oh and thanks MikeO