An Avatar + Papyrus Hootnanny

So way back in August, I wrote this when the trailer was released. Of course now, the movie is out and a lot of people are going bananas over the use of Papyrus, the font recommended by 4 out of 5 people who don't know a damn thing about design or typography.

Gizmodo had this. In that, they share some of the twitter buzz and reveal that the subtitles are all in Papyrus as well.

Some great things to come out of the original post's comments however were this mockup of a French Avatar poster using Comic Sans (might as well right?):



Even better, from the comments, Tim Girvin, a man who had worked with James Cameron wrote:

...I’d heard about Avatar and seen some of the opening treatments of the concept of its visual identity. Early renderings and pre-marketing show reels expressed this in a font that to my thinking failed to appropriately reach to the innovation potential of his visioning. I wrote him — a series of letters — with ideas and pleas for involvement.

Girvin's post is lengthy and very interesting so I encourage you to read the whole thing.

I've reached out to Chris Costello, who I've interviewed in the past, to find out whether he knew anything about Papyrus being the defining typeface of one of the biggest blockbusters of the decade.

For now, it's still all the RAGE on twitter.

GDUSA ♥ 's Papyrus

From Papyrus creator, Chris Costello:

I received the Graphic Design USA American Package Design Awards issue this morning and as I was thumbing through, I found one,

then two,

then (oh yes...)

three winning entries that used our beloved font. (see attached).

I thought you might want to place them on your blog.

______________________________
Chris Costello
Creative Director

I sure would! Chris, I think we know who the real star is here. It's not coffee, oatmeal, or diapers. The Graphic Design USA American Package Design Awards are obviously trying to get in Papyrus's pants... or something.

I don't know. Thanks for sending, Chris.