Typographic Irony

We got a submission from Andre...

Hey Joe,

Thought you might wanna know that even Steel Restaurant & Lounge knows a good font when it sees one. Check out the clean, understated treatment of their logo with hard-as-nails font Papyrus in place. Nothing says stability, reliability and durability like Papyrus--and Steel understands that!

I think the emphatic "Never Settle." tagline is really what pulls all of this together. I'm pretty sure it's as much a comment on your eating experience at Steel as it is a warning to choose your fonts carefully when communicating your brand.

Settle for anything less than Papyrus? Never.

It's almost like a styrofoam peanut manufacturer doing it's logo in Copperplate. Thank you, Andre!